Market monopolies
Few of us have a taste for big business when it’s a monopoly or when we’re its customers and it’s not listening to us. And that has never been so true as it is now, with the fast flows of information,...
View ArticleDoes online marketing scare you?
Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to...
View ArticleIs social media really that important for marketers in the Arab World?
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity,...
View ArticleHas the Arab Spring turned into a torrent of cash?
Whilst debate continues, even now, on how pivotal the role social media was in the revolutions of the Arab Spring, there can be no doubt that Arab digital activism woke up businesses and governments...
View ArticleTime to revisit your brand positioning?
Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the...
View ArticleThe problem with content
One of today’s persistent business challenges is protecting and monetising content and digital intellectual property. The Internet is great at providing tools to display content and make it accessible...
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To brands that have lost their voice: speak up!
In our new world of audience analysis, consumer behaviour statistics, sentiment research and trend watching, it’s easy to focus too much on analysing and not enough on actually communicating. Even the...
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Will mobile break online advertising?
As mobile becomes the Middle East’s marketing platform of choice, more and more brands are investing in mobile advertising. However, consumers don’t seem to want more mobile ads. This week the mobile...
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Selling the Internet is over
The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up...
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Five reasons you should give your marketing agency more time
Middle East brands rely on their marketing agencies heavily and qualified agencies can provide marketing managers with peace of mind, leaving them safe in the knowledge that ‘the agency’ can always be...
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Arrival of Apple Pay puts new pressure on UAE omnichannel strategies
Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies...
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Will AI help make your brand part of someone’s daily routine?
Could artificial intelligence powered digital assistants, such as Alexa, take de facto control of your daily routine? And, if so, how much influence could they wield over your brand choices? Much is...
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Are brands standing on the brink of a fake content war?
As artificial intelligence seems poised to unleash a vast army of content bots on the world, making it impossible to tell real from fake, or fact from fiction, brands must bolster trust and...
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Our pick of 2018 marketing predictions
Making New Year predictions is a tricky business as our tech-driven marketing disciplines now approach warp speed. So much can change in a year and, as we saw with Youtube and Facebook ad boycotts last...
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How AI voice technology could disrupt your brand’s personality
After a decade of brands being tried and tested by social media, another new medium is set to challenge brand integrity: AI-powered voice technology. This new voice-controlled world will not only test...
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Trust is a currency that will only increase in value
Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly becoming near impossible to verify the authenticity...
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Five website content questions to ask yourself for 2019
Does your website content need an update for 2019? Here are five simple content questions that your organisation should ask itself now to support 2019 website performance. One of the most exciting...
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